In the digital era, understanding your customers' behavior, desires, and preferences like their more is more important than anything for any brand - Dig Deep to know more about your customers' likes, dislikes and quirks is the key. Utilizing data and insights is the path to connecting with a larger audience and building meaningful relationships with your audience. But here’s the catch: the customer journey might be an intricate maze with approximately 900 touchpoints, in many industries. Considering that 73% of shoppers prefer to engage with multiple channels during their shopping journey, with 43% of consumers ranking a seamless experience across all channels as their foremost priority, it becomes evident that customers value cross-channel experiences.
This means that retailers need to have a presence on a variety of channels, such as their own website, social media, and marketplaces like Amazon. They also need to make sure that their campaigns are integrated across all of these channels.
A strategy used to tackle that is called Omni- Channel Strategy or Integrated Marketing STrategy or 360 Degree Digital Marketing Strategy
At Web Brews, we've got a unique brew ready - our 360 Degree Digital Strategy Accelerator. It’s a concoction designed to navigate these complex consumer pathways and guide your brand toward success.
What Exactly is a 360 Degree Digital Marketing Strategy?
This strategy is an immersive approach, aiming to reach the target audience through numerous platforms and channels. It's a plan that integrates both traditional and digital marketing elements, tailored to meet a brand's unique goals. We here cover the latest and data-backed strategy - i.e. Digital!
The beauty of the 360 Degree Digital Strategy lies in its flexibility and adaptability. Each brand's strategy is unique, influenced by its distinctive goals and designed to pivot alongside the changing goal of the brand.
Here is the example of - Changes Goal X Strategy Pivot -
A company that originally targeted a local audience may decide to expand its reach to a global audience. This would require a change in digital strategy, such as translating content into multiple languages, using social media platforms that are popular in other countries, and running targeted advertising campaigns in new markets.
Let us get you an overview of 360 Digital Strategy Approach for the B2B Industry -
B2B buyers have become increasingly digital-savvy in recent years. According to a recent survey, 77% of B2B buyers start their purchase process with online research. This means that it is more important than ever for B2B businesses to have a strong online presence and to create high-quality content that is relevant to their target audience.
Here are some key elements of a successful B2B digital marketing strategy:
Content marketing: Create content that is valuable, relevant, and consistent to attract and retain a clearly defined audience and drive profitable customer action.
Search engine optimization (SEO): Optimize your website and content for search engines so that potential customers can easily find you when they search for products or services like yours. High-quality backlinks and inbound links can rocket your website's DA and trustworthiness.
Social media marketing: Connect with potential customers via social media, particularly LinkedIn, to build a rock-solid relationship with them. Share content, engage in convos, and run social media ads to reach a wider audience.
Email marketing: Email marketing is a great way to nurture leads and promote your products and services. Collect email addresses from potential customers and send them regular email newsletters with valuable content and offers.
CRM: CRM helps B2B businesses track and manage customer interactions, leading to improved sales and marketing results. Key benefits include improved customer relationship management, increased sales, and improved marketing. Specific points for B2B brands include tracking complex sales cycles, managing discounts, supporting collaboration, and handling large amounts of data
In addition to these key elements, B2B businesses should also consider using other digital marketing channels, such as paid advertising, webinars, and industry events.
By following these tips, B2B businesses can create a successful digital marketing strategy that will help them to attract, engage, and convert leads into customers.
[ Please note: While these strategies are generally applicable to the B2B industry, your brand may require a distinct approach and channels based on your specific goals and target audience. We highly recommend consulting with us for a customized strategy tailored to your unique B2B brand ] Why Does Customization Matter in Digital Marketing Strategy?
Designing as well as Pivoting strategies based on a brand’s changing goals is as crucial as the strategy itself. It's like a compass guiding the brand toward success in a dynamic digital world. Whether you're a service industry, product-based business, B2B, B2C, D2C, or a personal brand, a tailored approach is vital. A strategy aligned with a brand's specific goals opens doors to success and amplifies the brand's digital presence.
How Web Brews Can Be Your Digital Growth Partner?
We understand that crafting a digital strategy can be an exhaustive journey. That's where Web Brews comes in. We're here to help design a 360 Degree Digital Marketing Strategy customized specifically for your brand's ambitions and aspirations.
From the above illustration of the 360-Degree Digital Marketing Strategy for B2B Brands, let us explain how we can further help you with our brand new package 360 Degree Digital Strategy Accelerator.
We Begin to Brew Success By:
Understanding the overview of your industry
Getting to know your brand - its essence, long-term, short-term goals, and more
Analyzing your target audience
Delving deep into your customer's journey
Understanding analytics of your online and offline activities
And then with a deeper understanding of your brand, we come up with -
Customized strategy for your brand.
A pathway that your brand can drive with a fast-paced speed.
Easy to implement Ideas, personalized for your brand for each strategy
What you can expect from the above strategies:
Positive results and achievement of your goals.
Ways to automate and have more time to focus on your business growth
In-depth knowledge of your customer's journey - from where they come to why they become your customer
A pathway to lead in the digital space
We not only help you with a 360-Degree Digital Strategy but also collaborate to execute the strategy & more for your brand.
Let us be the guiding force, making sure your brand's digital journey is not just fruitful but also stands out amidst the noise.
Ready to take the leap?
Contact us today to explore how our 360 Degree Digital Strategy Accelerator can transform your brand's digital presence. To know more about 360 Degree Digital Strategy Accelerator, click on the button below